Leesa Sleep holiday campaign

Leesa Sleep
holiday campaign

Leesa Sleep
holiday campaign

Leesa Sleep
holiday campaign

Leesa Sleep holiday campaign

Agency: In-house
Year: 2016
Role: Direction / Design

For the Leesa Holiday campaign, we aimed to create the comfiest winter wonderland imaginable. We drew inspiration from classic holiday films to bring about fond childhood memories while being able to stretch the idea not only across digital media but to retail design as well.

This holiday campaign was a part of the most successful Q4 in the company's history. It also led to a sharp uptick in Leesa Blanket sales by pushing the gift-ability of the product.

For the Leesa Holiday campaign, we aimed to create the comfiest winter wonderland imaginable. We drew inspiration from classic holiday films to bring about fond childhood memories while being able to stretch the idea not only across digital media but to retail design as well.

This holiday campaign was a part of the most successful Q4 in the company's history. It also led to a sharp uptick in Leesa Blanket sales by pushing the gift-ability of the product.

Snowman
Leesa_Carousel-2500
Leesa_instagram-mock
Storefront-1
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Currently
Senior Designer at Grow —

Say hello. – 
fbigli 

I'm Matt Singleton,
Norfolk, Virginia-based designer, art director, and creator.
Currently designing beautiful experiences at Grow.


Say hello. – 
fbigli 

Previously
Art Direction at Ciniva Web Agency, Art Direction & Design at Leesa Sleep,  Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,  Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional
wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

© Matt Singleton 2019  -  Forever