WILD RIVER
OUTFITTERS

WILD RIVER
OUTFITTERS

WILD RIVER
OUTFITTERS

WILD
RIVER
OUTFITTERS

WILD
RIVER
OUTFITTERS

AGENCY: N/A
YEAR: 2016
ROLE: BRANDING

AGENCY: N/A
YEAR: 2016
ROLE: BRANDING

AGENCY: N/A
YEAR: 2016
ROLE: BRANDING

AGENCY: N/A
YEAR: 2016
ROLE: BRANDING

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

WRO-Branding-2500
WRO-colors-2500
WRO_hat-2500
WRO_items-2500

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© MATT SINGLETON 2019  —  FOREVER