Wild River Outfitters branding

Wild River Outfitters branding

Wild River Outfitters branding

Wild River Outfitters branding

Agency: N/A
Year: 2016
Role: Branding / Design

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

Wild River Outfitters was founded in 1976 by a group of adventurers with a passion for making quality outdoor gear available to more people.  I focused on bringing its brand to date with current visual standards and targeting a millennial audience.

I began the creative process by getting to know the brand’s ecosystem & dissecting their current design. Breaking down the elements, I saw that it was primarily two mountain tops separated by a river. I simplified those elements down to their most basic and created a minimal design that still communicated the same feeling with a more modern look.

WRO-Branding-2500
WRO-colors-2500
WRO_hat-2500
WRO_items-2500

Next Project

Currently
Senior Designer at Grow —

Say hello. – 
fbigli 

I'm Matt Singleton,
Norfolk, Virginia-based designer, art director, and creator.
Currently designing beautiful experiences at Grow.


Say hello. – 
fbigli 

Previously
Art Direction at Ciniva Web Agency, Art Direction & Design at Leesa Sleep,  Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,  Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional
wrestling references at my life —

Previously
Art Direction at Ciniva Web Agency,
Art Direction & Design at Leesa Sleep,
Design at Entercom, obscure Simpsons and 90's professional wrestling references at my life —

© Matt Singleton 2019  -  Forever