Our Lululemon Global Running Day campaign drove to a simple but powerful website that gave runners the tools to organize their own group runs in just a few clicks. Whether it was a run amongst friends, or gathering a massive run club, users could create customized social posts and stories featuring personalized photography and details for the run time and location. Our site also helped runners find local run clubs, join the Global Running Day 5km Strava challenge, and get fresh gear for the big day.